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Smith Publicity
Smith Publicity

Make Your Book Look Good Inside and Out

Successful books result from many factors, and as a result, paying attention to details always helps. When launching your book promotion campaign, you want an outstanding (and competitive) product. One of the more important ones is inside design because it affects your book's readability and user-friendliness. Each inside page needs a professional layout that includes an easily readable typeface, is appropriately sized, has the proper margins, and has a gutter down the center. When you work with a book design pro, they'll ensure you have an excellent-looking book that satisfies your readers.

Content preparation services are crucial for authors publishing their work because they pick up the slack from what a publisher provides. Your readers expect quality on par with traditionally published books, and you must deliver it. You'll take the necessary steps to make a good impression when you do. Word-of-mouth recommendations from one reader to the next are vital to propelling book sales. If you cut corners, you risk affecting your book's readability and could cause some people to raise an issue about it. Getting across your message requires a book that reads smoothly and efficiently.

The cover dominates the outside of your book, and finding an excellent cover designer is a must. Your book's title and the cover need to work together, and an experienced designer can show you options. Some conventions go according to your genre, and you want to look ahead of the curve but still be understandable to your target readers. It's also essential that your cover be understandable in smaller sizes because many people will see it when browsing online. Experienced designers understand how to develop something that looks good in various reproductions. 

If you'll print a hardcover edition, remember to plan for a dust jacket and put the needed emphasis on the back cover content. The back cover blurb is vitally important as many people will read it when deciding whether to purchase your book. It's also expected to include a brief author's bio and excerpts from favorable reviews. Each of these elements may sound minor, but they combine to make a powerful marketing statement when done well. Traditionally published books will have this support; if you self-publish, it's crucial to match it. You'll compete well against other authors in your genre when you do.


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